25 Singapore-based startups, which participated in Startup-O ‘Fasttrack’ online program, were invited for an exclusive session with Hubspot. Founders and marketers gathered at Hubspot’s office in Singapore on March 22nd 2017 for an informative session on Inbound Marketing, lead generation tips and techniques for startups.

This session was co-organized by Startup-O and Hubspot to support promising startups in their go-to-market journey. Katrina Too, Marketing Strategy & Operations Manager, and Madison Carmody, Principal Inbound Growth Specialist, from Hubspot organized this insightful session and tackled various questions by startups. Anuj Jain, Co-Founder and CEO of Startup-O, emphasized on the value of go-to-market best practices for growth in Asian markets.

It was held in a cozy and casual setting followed by networking opportunity over drinks and canapes. The importance of customer persona building, segmentation based CRM and auto-email funnel making was an eye opener for many startup founders.

Launch of Hubspot Scholarship

“The Hubspot program was valuable in reinforcing the strategic framework of Inbound Marketing, where we establish trust and cultivate our relationship with our target audience,” said Ramm, a participant from Techsphere, a software services and information management solutions provider based in Thailand.

The evening also saw the launch of the ‘Hubspot for Startups’ program in partnership with Startup-O platform. Selected startups on the platform are eligible for a 90% exclusive scholarship for Hubspot’s marketing software. Startups from Startup-O community found this scholarship invaluable.

“Startup-O has built a highly select network of seasoned entrepreneurs and partners, which has brought us access to prospects, venture-building advice and growth hack expertise. The partnership between Startup-O and Hubspot has enabled us to tap into the knowledge of top marketing experts at Hubspot through workshops and personalised advice,” said Sudhanshu Ahuja, CEO of impress.ai, a platform which automates the screening and assessment of candidates using an Artificial Intelligence (AI) powered chat interface.

“The partnership between Startup-O and Hubspot has enabled us to tap into the knowledge of top marketing experts at Hubspot through workshops and personalised advice.”

“I highly recommend early-stage startups to explore Startup-O’s program. Our experience has been enriching!” he added.

Hubspot is an all-in-one, inbound marketing software solution. HubSpot’s platform helps companies attract more visitors, convert qualified leads, and close more customers.

“It was an interesting learning experience especially the financial modelling process. This alone would make it worthwhile for early-stage startups to gain perspective from their participation with Startup-O platform,” Ramm concluded.